Associated Resource Company (ARC)


Asst Manager- Brand & Promotion (fmcg)

3 - 8 Years


Job Description

We are Looking for a Candidate for the Post of Marketing for a Leading Detergent Manufacturing Company.

hq: Kolkata.
experience: Minimum 3 + Years from Fmcg.
salary: Up to 5 Lakhs.

role Responsibilities
1. Annual Brand Planning & Strategy Development
2. Budgeting & Budgetary Control
3. Maintaining a High Brand Recall Index & Aiming for Achieving the Market Share in the Targeted Category
4. Designing & Implementing Advertising Campaigns & Promotional Activities
5. Effective Media Evaluation & Planning to Attain Maximum Roi
6. Responsible for the Development & Implementation of all Atl/btl /digital Communication and Point of Sale Strategy Including Close Coordination with Trade Marketing
7. Co-manage Brand's Top Line Along-with the Cmo
8. Co-ordinate with the Sales Department to Implement and Monitor Marketing Initiatives for the Brand
9. Build Future Growth Segment By Identifying New Product Segments and New Target Groups
10. Work Closely with the Sales and Product Development Teams to Drive New Product Launches

Salary 3 Lac 75 Thousand To 5 Lac P.A.
Industry Marketing / Advertising / PR / Media Planning
Work Experience 3 - 8 Years
Qualification Other Bachelor Degree

Key Skills

Sales Marketing Business Development

Company Profile

Company Name

Associated Resource Company

About Company We are a recruitment consultant working all over India, Hq is located in Kolkata.
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