Associated Resource Company (ARC)

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Brand Manager- FMCG

3 - 6 Years

Kolkata


Job Description

Urgently looking for Brand Manager for a leading Detergent Manufacturing Company.

Location: Kolkata.

Salary: up to 5 LPA.

Exp: minimum 3 years in brand management.

Role:

Designing, planning & executing BTL activities to ensure visibility and sales activities - in-shop promotions, display contests, sales incentives, to achieve successful sales
Providing timely, accurate, competitive pricing and schemes - to finalize and modify sales schemes and plan BTL initiative
Steering merchandising efforts in harmony with the business objectives while organizing promotion & merchandising activities to create market brand visibility
Responsible to work on building the product road map. Analyze and track the competition activities to build product positioning and promotion strategy
Interacting and understanding the promotional requirements of the business from respective teams.
Developing the marketing calendar and panning promotional campaigns as per marketing calendar.
Develop and execute new concepts and innovative stands for festivals and events
Concept Building : keep a regular track of the competitor activities and customer requirements and basis same build the concept and road map for promotional activities
Event planning: Responsible to develop the budget and detailed plan in coordination with all the stakeholders to ensure successful execution.
Vendor Management: Responsible to develop new and effectively manage old vendors. Carries out negotiations to ensure cost advantage and keeps regular contact.
Event Management: - Responsible to identify new venues and coordinates with all the stakeholders and vendors to execute the promotional activity/ event as per the plan in a cost effective manner

Salary 3 Lac 25 Thousand To 5 Lac P.A.
Industry Marketing / Advertising / PR / Media Planning
Work Experience 3 - 6 Years
Qualification Other Bachelor Degree

Key Skills

Brand Management Visual Merchandising ATL BTL Promotional Activities

Company Profile

Company Name

Associated Resource Company

About Company We are aPan India based Placement Consultant.
Email ID rudrak.arc@gmail.com